Friday 6 November 2009

Survey Analysis



I did a survey and the answers have really helped me discover what I'd like my magazine to be like. Doing surveys narrows down your audience, especially if you use candidates appropriate for your magazine. I found it extremely helpful. I found out many things that will benefit me throughout my production of my Magazine. The three answers that helped me the most are specified here.

One question I asked was "Choose your favourite genres", people could tick 3 boxes, As you can see from the image the answers were extremely varied. This was off-putting at first as I thought I was going to stick to one genre but due to re-thinking and this survey answer, I realised that I am going to have to make my magazine much broader, tending to more genres and therefore more readers. I decided to make my magazine focus on a much wider genre, Pop. I did this because there is a gap in the market for a successful Pop Magazine. It'll discuss how Pop music now encompasses a the successful parts of all genres. Jay-Z, Kanye West, Lily Allen, Arctic Monkeys and Kings of Leon can all be counted as Pop Music although they are all completely different types of music. Pop music is popular music and they are now classed as Pop along with the original Girls Aloud and Take That sort of "Pop Music".




I then looked at what features people would want on their favourite band/artist. The most successful answers were to go Backstage on tour and the Chances to win tickets to concerts and gigs. The answer that people would want information of their band backstage on Tour was valuable because I thought people would be more interested in an interview with the lead singer or the artist. It made me re-evaluate my feature article and that I will probably do an interview with the whole band while they are backstage showing the magazine their tour bus and secrets about the band.
I will also put chances to win tickets to concerts and gigs, I will put free posters and a competition for people to win tickets to an up and coming artists gig.


The last question that had an effect on the change to my magazine was "What other magazine genres are you interested in?" I asked this question to see if it would be necessary to have sub-topics in my magazine to attract more readers. I was interested to find out if people would want to know about music technology such as new i-pod articles and the styles of guitars and other instruments. My suspicion was true and many people read Technology magazines. They were also interested in Lifestyle and Fashion. This made me think that I could do an article on different styles of bands which I will be doing. It will discuss what clothes say about that specific bands music and how they choose what they're going to wear on stage.
In conclusion I learnt a lot from my survey and I will use all the information that I found. I will think further about what I can do that will please my audience but so far I am extremely happy with what I have found out. I think it will really benefit my magazine and please the reader.

1 comment:

  1. Useful research. Do you think your sample group was representative?

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