Friday 9 October 2009

Semiotic Analysis


The front cover of NME magazine displays Dizzee Rascal smiling ecstatically. In extremely large letters it says his name and a quote by him, this suggests the main article in the magazine will be on Dizzee Rascal and him "spreading joy around the world". They create an extremely positive image of Dizzee Rascal. This could have been done to show that grime music is not a threat. Juxtaposed to this, Dizzee Rascal is wearing a chain and has trainers on, there is also graffiti as the background, this implies that maybe his music isn't as inviting and friendly as portrayed by the quote. This is because the chain and grafitti are assosiated with urban living in east london, danger and fights. On the other hand, it could be showing that this image should be publicly accepted.

Furthermore, the title of the magazine is almost unnoticeable, this suggests that the reader is a regular reader and the magazine is so successful it does not need to advertise its self. This may narrow down their target audience as it is just regulars. Next to the title it says "starring, Kasiabian, Maximo Park, Yeah Yeah Yeah's, Muse & More", this suggests that the magazine is extremely varied and eclectic.

As music tastes broaden, NME's audience broadens. IPC, the publishers of NME say, "Every week it gives its readers the most exciting, most authoritative coverage of the very best in contemporary music.". Music such as Grime, hip hop and rap would not have been as focused on as a few years ago. A variety of music is now appreciated on the front cover, such as Dizzee Rascal, Yeah, yeah, yeah's and Jay-z. All with extremely different styles from different genres. Also, the music promoted throughout the magazine suggests the unity of race and class, this is because music from all over the world, from celebrities to small bands are recognised in the magazine. Also, artists from all different races are also recognised showing the development of society.


To conclude, the front cover of NME in September's issue subverts to the norm in many ways, the fact that they use the typical, black, white and red colour theme shows that they want to stick to their old values however the genres represented are extremely modern and vary showing that although the magazine desires to keep their old, traditional audience they are attempting to broaden it to the new generations.

1 comment:

  1. You've analysed this well, showing understanding of how the different components of the cover create a message for the reader.

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